It’s a 3D World

01 Oct
October 1, 2014

The recent introduction of Roland’s new monoFab™ series ARM-10 3D printer and SRM-20 milling machine is generating a significant amount of industry and media buzz. And that’s understandable. Afterall, these state-of-the-art, compact devices are capable of doing something pretty incredible – namely, turning ideas into reality. These innovative machines, which can be used together as a system or as stand-alone devices, are attracting the attention of high-tech magazines and websites worldwide.

One of the publications impressed by Roland’s new 3D rapid prototyping offerings is Desktop Engineering. In fact, DE magazine just selected the monoFab series as its “Editor’s Pick of the Week,” covering both the ARM-10 and SRM-20 in a related article. In that piece, Desktop Engineering’s Editor at Large, Anthony Lockwood, notes how well known Roland is as a manufacturer of 3D milling machines, as well as wide-format printers, cutting machines, engravers, 3D scanners and support software. One thing they’re not well known for, he says, is 3D printing. But as Lockwood is quick to point out, that is about to change.

Read the complete Desktop Engineering write-up, here.

October 1, 2014

The Case for Digital Signage – It’s as Simple as ABC

23 Sep
September 23, 2014

It’s clear that demand is growing rapidly for digital signage systems. Just take a look around you. It’s hard to find a food service or retail chain that hasn’t incorporated this technology in some way shape or form. Even some smaller, “mom and pop” operations are beginning to embrace digital signage.

Savvy sign shops are starting to realize that complementing their current print offerings with digital signage can generate significant new revenue streams. There are those, however, who are still on the fence when it comes to entering this market. But, as Richard Romano points out in his insightful article “The ABCS of DDS,” as digital signage grows in popularity, these clients will seek it out elsewhere if you don’t offer it.

Check out the article, here.

Romano demystifies digital signage by providing a general overview of the components that make up a typical system and how such systems operate. It’s a “must read” for sign shops planning on getting into the digital signage market, and for those who may be hesitating.

Also be sure to check out’s video interview with Roland DGA President Rick Scrimger. In the video, Rick discusses Roland DisplayStudio™, the opportunities that exist for sign shops in introducing print customers to digital signage, and how doing so can actually increase print business, and that signmakers are uniquely qualified to combine printed graphics with digital signage.


September 23, 2014

2014 Roland Creative Awards: We’re Sending 3 Lucky Users to imagiNATION!

22 Aug
August 22, 2014

Our 2014 Roland Creative Awards contest kicked off last week and we asked our users to submit photos of their best work produced on a Roland device. One weekly winner will be selected for a total of 3 weeks, based on creativity, innovation and execution. Each winner will receive a trip to Roland imagiNATION, our first inkjet user conference, including event admission, airfare and 4 nights at the Trump International Hotel in Las Vegas. To enter the contest or view more detailed information, click here or visit the Roland DGA corporate Facebook page.

This Monday, we selected our first weekly winner! Congratulations to Sticker City of Sherman Oaks, California! We saw tons of amazing entries, but Sticker City took the top spot with a photo of a holographic multi-color chrome wrap that was produced on their SOLJET XR-640 printer/cutter. While the car underneath (Lamborghini Aventador Roadster) is inherently gorgeous, the wrap is absolutely stunning. See the photo and details below:

Sticker City Chrome Lambo Wrap

“A very good client of ours that is always willing to push for the next big thing asked us to come up with something no one has done before and asked us to show the world something out of this world for his new white Lamborghini Aventador Roadster. We went to the drawing board AKA our Photoshop program and after many hours of thought and trial and error we came out with this holographic multi color chrome wrap. This was an extremely complicated process with continues patterns from body panel to body panel which required application of multiple layers to complete the final effect. We started by wrapping the entire painted surface with the Avery conform chrome. Then we designed and printed the second layered graphic on Avery Laminate using our Roland XR-640. The second layer was applied using a wet application directly on top of the chrome giving the vehicle a splash of chrome paint affect. We then completed the design by incorporating a hologram graphic on the upper side portion. This extremely complicated process to wrap a vehicle has been a huge hit all over social media with over 300 pictures of this car on Instagram alone. #arabventador” – Andy Soleimani, Sticker City

That’s not all folks! Be sure to get your photos in because we still have 2 more weekly prizes up for grabs. We would love to send you to imagiNATION, so hit us with your best shot! Submit your entries at the 2014 Creative Awards Facebook page, or upload new photos to Twitter and Instagram with the hashtag #imagineRoland. For full details, terms and conditions, click here.

August 22, 2014

15 Ways to Beat Jet Lag

18 Jul
July 18, 2014

“And now for something completely different…” – John Cleese


Welcome to summer, and for those of you who might be traveling overseas, or even across the country for summer vacations, I came across this neat infographic with some tips on handling the dreaded jet lag. While I’ve found my own little tricks to work well, these are some great general rules of thumb when being upside-down somewhere in the world circadian rhythm-wise.



15 Ways To Beat Jetlag Infographic

via Thomas Cook

July 18, 2014

Workspace Matters

11 Jul
July 11, 2014

We’ve recently expanded our offices, built out a full demo room, and revamped many of our workspaces here at Roland.

Our local magazine, OC Metro picked it up and featured us in a article. Check it out here:

Here’s a few more photos of the office.




Product demonstration room


Creative Center in the lobby


“Roland at the Movies” section of lobby Creative Center


“Roland at Play” section of lobby Creative Center


Metallic silver wall and floor graphics, plus sublimated chairs and rug


Office with adjustable stand-up desk


Open area meeting table


Design team’s open workspace


ISA 2014 Wrap-up

21 May
May 21, 2014


“Great Idea” was the theme for the 2014 ISA show held in Orlando, Florida Thursday April 24- Saturday April 26. The ISA International Sign Expo is the on-premise sign industry’s largest show. Held each spring, the event features the latest products showcasing the breadth of the sign and visual communications industry. The Expo also offers a wide array of education and networking events.  There was something for everyone.

It is apparent that our industry continues to invest in innovation with many new products showcased on the show floor. We came away feeling invigorated as our fellow suppliers have an equally bullish outlook for the demand for sign services, painting a promising outlook for the future. Our Roland DisplayStudio™ Digital Sign System attracted a lot of attention and the two retail store “build outs” – Java Jive Coffeehouse and Duke’s Surf Shop – beautifully demonstrated how digital display signs and menu boards complement digital print applications such as specialty products, apparel, stickers, wraps and point of sale signage.

“Believe in Magic” was the message Roland brought to the record 18,000 plus attendees in our 40’x70’ booth. A total of 23 printers and 11 Roland DisplayStudio™ Digital Sign Systems were installed in various locations around the show floor.

ISA_ImagiNATIONPicRoland Academy had a great presence too with a total of 26 sessions. The daily random drawing of a free 40” complete Roland DisplayStudio package drew big crowds to our presentations. We were also busy promoting and taking registrations for our first ever end user conference imagiNATION 2014, which will be co-located with the SGIA Expo in October.

ISA for hosted a delegation of graphic designers, educators, architects and specifiers from around the country, all of whom are very interested in opportunities for additional education that will help them stay on the cutting edge of their discipline. We enjoyed hosting them in our booth and educating them about new materials, techniques and technologies that can used to bring their creative projects to life.

Every year, the ISA SignExpo gives Roland an unparalleled opportunity to meet with our users, partners, and industry peers. We always leave feeling like we have learned more from them than they have probably learned from us, and we always appreciate the opportunity to do so. Thanks ISA and we look forward to next year’s show April 9-11th at the Mandalay Bay Convention Center. I’ll see you there!

Thanks for reading,



May 21, 2014

Steady Gains in Confidence

20 May
May 20, 2014

It looks as though there are some positive signs in the wind in the April Wall Street Journal/Vistage survey of the state of the economy. Confidence is good, and trends are up.

Putting on my ISA Board position “hat” on for a minute, it’s interesting to see that it’s not just the sign market that is having trouble finding qualified applicants for jobs, which is something ISA is trying to help solve longer-term.

Let me know if you have any thoughts along these lines.

Thanks for reading,



Steady Gains in Confidence

May 20, 2014

Creating a Color Management Preset Comparison File

16 May
May 16, 2014

Roland VersaWorks offers a variety of helpful color matching settings, such as Prepress US, Max Impact and Sign & Display. These specialized settings allow users to quickly select the option that is most suited to the application at hand. The software also allows you to see a side-by-side comparison, which provides a visual benchmark for determining which setting to choose for the specific assignment.

Follow these simple steps to test the settings and determine which one will work best with your media and print mode:

A. Drag the same file into VersaWorks multiple times (one file for each color match setting you want to test)

B. Nest the jobs and arrange them to be side by side.

C. Click on the nested job to allow the job settings window to open

  1. Highlight the first job and select a Color Management Preset from the scroll down.
  2. Highlight the second job and select a different Color Management Preset from the scroll down. (continue steps for additional jobs)
  3. Click the “Quality Settings” and “Color Management” boxes under the Mark folder to print out the different settings for each nested file. Then RIP and print the job.



Upon completing these steps, you’ll have a side-by-side comparison of Color Management Presets to review yourself and/or present to your client.

For another helpful tip on color management, click here.

May 16, 2014

Digital Signage: Ready for Take Off?

07 May
May 7, 2014

Roland DisplayStudio

Last month, we launched our digital signage solution, Roland DisplayStudio. You can learn more by accessing our website and video at

Just before the launch, I spent some time with Richard Romano, senior analyst from and this is his final article published on


Thanks for reading,


Digital Signage: Ready for Take Off?

by Richard Romano On Mar 24, 2014

The Albany airport in upstate New York, like many airports, offers a great perfect example of the past, present, and perhaps future of signage. Basic, printed wayfinding signage directs passengers to their gates, tells them where to enter and exit lines, and explains the security procedure; at one airline’s terminals, old-school channel letters inserted into a display board announce the day’s flights; and throughout the airport, dynamic digital displays update all the arrivals and departures—and, of course, feature advertising.

The airport is not unlike other airports, or in fact many other public spaces, retail establishments, and restaurants. The proliferation of digital signage has, in some cases, replaced conventional printed signage, but more often than not, digital and printed signage exist side-by-side with each other, a situation that most sign industry experts believe will continue indefinitely.

“There are some applications where digital signage is very valuable and brings added benefits for the customer, and there are some applications that don’t make sense at all,” said Catherine Monson, CEO of FastSigns, a visual communications franchise with more than 530 locations worldwide. FastSigns offers extensive educational and training support for its franchisees in all areas of signmaking, and has been integrating digital signage solutions since 2009.

“I think there’ll be a peaceful coexistence [between print and digital signage] forever,” seconded Glenn Feder, Director, Business Development, for the International Sign Association (ISA). Last year, the ISA’s Sign Expo debuted “Dynamic Digital Signage Day,” with a full complement of sessions and tutorials on how traditional signmakers could develop and offer digital signage. Every session sold out. So for this year’s Sign Expo, ISA is expanding Dynamic Digital Signage Day, and the “Dynamic Digital Signage Park” on the show floor is 25 percent larger.

Undoubtedly, one of the biggest drivers of the fast development and proliferation of digital signage has been the dramatic drop in price and weight of the displays themselves. Where once screens weighed a ton and cost a fortune, today, lightweight and inexpensive screens have become the norm, even at the commercial display level. (A consumer-level display—like an LCD TV you’d buy in Best Buy—would not be able to support the constant uptime a digital sign requires.)

However, the display is only one part of a digital signage solution. Another is the software and hardware running the content that physically gets displayed. To pipe content to a display, you need media player software running on a server or some other device either wired or connected wirelessly to the display. Content needs to be formatted for a given player, and the player needs to be compatible with the display. Some displays have built-in players, some don’t. And the questions don’t end there. How do you update digital sign content? Remotely over the Internet? Locally from a USB drive? And how often? What about tech support: whose responsibility is it to monitor and maintain uptime? Who is responsible for fixing signs that go down? And how? Do signmakers need to offer service contracts? How many even want to get involved in that?

There are many questions and much confusion when it comes to digital signage. As a result, digital signage has by default become the purview of A/V professionals, at least for high-volume deployments like airports, fast food restaurants, digital billboards, and other large-scale applications. Smaller companies like commercial printers and even traditional signmakers have been leery of trying to navigate the sea of vendors and options, and figuring out how to develop content for digital, let alone how to make money doing any of these things.

“My general impression is that signmakers were confused about how to put together a digital signage solution, intimidated by the technology, and even thought they had to learn all new motion graphics software and Adobe Premiere,” said Rick Scrimger, president of Roland DGA Corp. But, he added, “a lot of these are very simple menu boards and static signs like they design today, but they rotate through a bunch of different things to catch the customer’s attention or tell a story in a different way.” In other words, digital signage doesn’t have to be that much different from static signage.

“Digital Sign In a Box”

To help cut through a lot of the confusion, last year at the ISA Sign Expo, Roland—known for its wide-format printing systems and no stranger to traditional sign shops—had pre-announced a digital signage solution that aimed to help print signmakers explore digital signage options. The company used that initial announcement to glean customer feedback and tweak the offering, and at this year’s Sign Expo officially announced the Roland DisplayStudio digital signage solution. Essentially, DisplayStudio is a “digital sign in a box,” and includes the nuts-and-bolts of what companies need to get started in digital signage: production software, a media player, and a choice of high-resolution commercial-grade LCD displays ranging from 32 to 55 inches (including mounting hardware). The cost of DisplayStudio ranges from $1,600 to $2,900, depending primarily on the size of the screen. There is also a less expensive “BYOD” (“bring your own display”) option, consisting of just the software and media player, that brings the cost down to about $1,000. The goal is to make digital sign development as easy as using iTunes.

“The key thing is software to build playlists, much like you’d build a playlist in iTunes,” says Scrimger. “Whether it’s a movie file, a JPEG, a PDF, or a PowerPoint, you can quickly drop content into a playlist and publish it to a display. One of the key things we’re doing with our solution is we’re helping people get into this business, and wrap Roland support around it.”

New Opportunities

That a printer manufacturer is getting involved in digital signage is telling, and is perhaps representative of the added value that traditional signmakers can bring to customers who want to get into the digital signage space: complementary and supplementary static signage, as well as the attention to aesthetic detail that graphic communications professionals can offer.

“If you look at the total opportunity, there’s tremendous growth for the sign companies even if they lose some of the traditional signage along the way,” said ISA’s Feder. “Some of it will end up being complementary to each other, some will be replaced, and there is a big upside on bigger revenue opportunities and a chance to better serve your customer by moving onto this new sector.”

“An A/V professional thinks, ‘We’ll put a screen up, it’ll be in the cloud, you’ll have all this content, it’ll be great,’” said Scrimger. “Signmakers think, ‘Let’s not just put a screen up, let’s think about a digital print around the whole thing on the wall that speaks to, or is in harmony with, what is on the display.’ Signmakers and commercial printers think a lot of the time about readable, legible fonts and color combinations of text on certain backgrounds that make it impactful. Signmakers will think a lot more creatively like that and deliver something that is more integrated or aesthetically pleasing. It’s not just a TV on a wall.”

Understanding what complements digital signage also goes hand in hand with understanding what applications make sense for digital signage—and which don’t.

“What’s very suitable for digital signage are areas where customers and prospects have dwell time and you want to update or even day-part the messages based on who is walking by typically in that part of the day,” said FastSigns’ Monson. The types of people you find in a shopping mall, for example, will vary over the course of a day; early  or mid-morning shoppers have a very different demographic profile than an after-school crowd. Being able to easily tailor signage to appeal to those different demographics can have a great deal of value.

Signage That Makes Sense—and Cents

Although large retail locations, fast food joints, and airports like Albany—or bigger—are the emblematic venues for digital signage, for the average commercial, quick, or sign printer, the real opportunities lie further downstream.

“We could see much greater growth [in digital signage] as these deployments move from the large scale to the small and medium—local and regional—area, because that market is most likely untapped at this point,” said ISA’s Feder. “That’s where we see the sign companies coming in and playing a major role.”

Small and mid-sized local businesses—printers’ primary customers anyway—are a vast, untapped market for digital sign solutions.

“Commercial printers who have a wide-format department could easily get into this,” said Scrimger. “A lot of the bigger pro A/V digital signage guys are going after airports and a thousand screens in a quick-serve restaurant chain.” The opportunity, as Scrimger sees it, for Roland and for small to mid-size commercial printers, is “to target those small and medium businesses that need one display at their reception desk to tell their corporate story. There are a lot of small businesses that are largely being ignored.”

There is of course the perpetual issue of how to make money with digital signage. Return on investment (ROI) is always a nebulous concept and is notoriously variable from company to company—or even from month to month at the same company. “In any marketing situation, calculating ROI is never easy,” said Monson. FastSigns helps its franchisees not just with the technology, but also with extensive sales and marketing support. “You would put in your total cost of operating the digital sign system vs. your total cost of implementing static signage and how often you update it. And you would have to have a good way of measuring your sales lift.”

Moving into digital signage is not going to be a fast process; it’s going to take some due diligence, and a great deal of education. “A lot of folks move in this direction because it’s sexy to do,” said Feder, “but the more time you put in up front understanding what your objectives are, and how you will measure them, means you will deploy a system that will have long-term benefits to your organization.”

Signs, Signs, Everywhere a Sign…

Whether—and how much—digital signage cannibalizes print sign work remains to be seen, but either way, it’s worth investigating.

“Let’s say it’s going to take some portion of print,” said Scrimger. “Do you want to eat your own lunch or do you want it eaten for you? Do you want to be a part of that cannibalization, or do you want someone to take it from you? You have to decide how to participate.” The printing industry is no stranger to cannibalization from digital media, after all. Scrimger suggested a good place to start is to use it for their own businesses before offering it as a service. “Every commercial printer, every signmaker, should have a digital sign in their shop, so that when someone walks onto get print services they look up at the display while they’re waiting—‘I didn’t know that you did wide-format, or could wrap a vehicle,” he said. “If they realize the benefits, it’s easier to convey those benefits to someone else.”

“He who installs the digital signage and /or he who provides the content for digital signage is also probably going to be supplying static signage around it,” said Monson. “It’s an offensive and defensive play.”

“We fundamentally believe that signmakers that are providing channel letters, indoor graphics, window graphics, and vehicle wraps can also provide a digital sign,” said Scrimger. “There is no reason why that same customer couldn’t come to them for everything they need in the signage world.”

May 7, 2014

Printing Clear EcoUV® Ink and a Color Image at the Same Time

03 May
May 3, 2014

iPhone-casesOur VersaUV® line offers clear ink capability, which can be used to add special finishes, create realistic textures and even improve ink adhesion. It’s important to remember that the best process for printing with clear EcoUV ink will depend on the desired results.

If your texture requires printing multiple layers of clear ink, the best way to accomplish this is to print the clear ink as a separate job using the overprint feature. If you want to print a single layer of clear coat on top of the color image, Roland VersaWorks® offers a media setting called “Generic with Special Effects,” which includes modes to print CMYK and then Matte Varnish in a single pass.

What’s missing is a way to print Matte Varnish first and then CMYK in a single pass. This process is ideal for creating textures with a more natural look, because it eliminates the glossy finish. For more information on creating natural textures with clear ink, click here.

But, can it be done? Yes, it can! Just follow these simple steps to unlock the MatteVarnish > CMYK mode in VersaWorks:

(a) Open Media Explorer in VersaWorks and select the media “Generic with Special Effects.”

(b) Click on “Copy Media” and enter a new name for the media.

(c) Select the media you just created in the previous step.

(d) Uncheck the option “Hide non-recommended modes.”

(e) Click on the box next to the modes named “MatteVarnish > CMYK” to make these modes available.

(f) Close Media Explorer and open “Job or Queue Settings.” The new modes will be available for selection when the new media is selected.

Steps (1)

Steps (2)

Steps (3)

May 3, 2014